Swarmcast Launches Comprehensive Live Sports Streaming Solution

World's Largest Provider of Live Sports Streaming Introduces Swarmcast For Sports, the First Satellite-to-Screen Solution for Delivering and Monetizing Live and On-Demand Sports Online

MINNEAPOLIS, October 21, 2008 - Swarmcast, the leader in high-fidelity online video streaming, today launched Swarmcast For Sports, the industry's first streaming solution designed specially for delivering live sports online. Built on Swarmcast's patented Autobahn Platform which creates a TV-like experience for consumers, Swarmcast For Sports enables rights holders, broadcasters and sports organizations to build profitable, scalable and reliable Internet offerings. With a legacy of enabling the largest sports content distributors in the world such as Major League Baseball (MLB) and TV Tokyo to transform their online offerings into thriving enterprises, Swarmcast is now the only provider capable of handling each aspect of content delivery, from satellite capture to consumer viewing.

In order to meet the global demand for online sports content, rights holders and sports broadcasters need to build sustainable and successful businesses around their online properties. Offering the highest quality video experience is the foundation needed to attract and grow global audiences and directly results in higher revenue for both subscription and advertising models. Swarmcast For Sports utilizes the company's revolutionary Autobahn Platform by delivering the highest quality viewing experience possible by instantaneously adapting to changing network conditions and ensuring that content is being delivered at the highest bit rate available for viewing.

Additionally, Swarmcast For Sports offers a complete suite of solutions designed specifically for the unique needs of the sporting industry:

• Rights Management: seamlessly adheres to league mandates, geographical restrictions, local blackouts and conditional access
• Digital Rights Management (DRM): protects the copyrights of content owners with integrated DRM and stream encryption technologies
• Reporting and Analytics: deeply integrated, real-time reporting tools give content owners visibility into total audience size, viewing time and other metrics
• Satellite Downlink, Managed Hosting, Encoding, and Production: working at every step in the production value chain, real-time signal downlink, hosting, and encoding, enable a turnkey production solution
• Open Platform: Swarmcast For Sports supports Flash, Silverlight, Windows Media and multiple CODECS such as H.264

"With our Swarmcast For Sports offering, we are enabling sporting organizations around the world to dramatically accelerate their revenue growth with their broadband video offerings," said Kelly C. Egan, Senior Vice President of Business Development at Swarmcast. "Swarmcast For Sports fills a massive need in the industry by providing the technology and infrastructure to capture sports on the playing field, package that content with a variety of monetization tools and then seamlessly deliver to any broadband connected device. Swarmcast For Sports elevates online sports to a completely new level, strengthening the value propositions of content owners and connecting consumers directly with the content and quality they demand."

Swarmcast builds profitable businessesfor rights holders, broadcasters, and media companies on the Internet. Our suite of delivery services enables content distributors to deliver high-fidelity Internet television to global viewing audiences, both Live and On-Demand. Delivering full screen, high quality video that sharpens to the best experience for each viewer without buffering or stalling, Swarmcast works seamlessly with existing CDNs, with ubiquitous rich media players, including Microsoft Silverlight and Adobe Flash, and with best-of-breed content management systems. Engaging global audiences for both live and on-demand content, Swarmcast is redefining what is possible for Internet video for the likes of Major League Baseball, and TV Tokyo.

For more information about the Autobahn Platform, please visit http://www.swarmcast.com.

Contact
Michelle Homes
LEWIS PR
415 992 4400
Swarmcast@LewisPR.com