Swarmcast Solidifies Presence in China With Hupo.tv Partnership

Largest professional video site in China chooses Swarmcast to power their next generation video offering using Swarmcast's Autobahn platform.

Minneapolis, MN - October 6, 2008 - Swarmcast, the leader in high-quality online video streaming, today announced that Shanghai-based online entertainment and video site Hupo TV (www.hupo.tv), will use Swarmcast's Autobahn Platform as the foundation for its online video offerings across its broad range of music, celebrity, live sports and general entertainment channels. Hupo TV is one of only five licensed video sites in China and the largest professional content site, with more than 60 million unique monthly visitors. Hupo TV has partnerships with MSN China, Baidu Entertainment ,China Music Radio and Major League Baseball. Through Swarmcast, Hupo TV will offer its customers and advertising partners a TV-like experience for live and on-demand Internet video. Hupo TV is part of the Broadwebasia group of companies. Broadwebasia (OTC Bulletin Board: OTC.OB), is controlled by Brad Greenspan, the founder of MySpace.

"With high quality Internet television, we can draw new audiences to our networks and build attractive advertising opportunities," said Davis Li, CEO of Hupo TV. "It's all about user experience and profitability, if you do not have the quality, you can not attract advertisers. Swarmcast understands the economic and technical demands of delivering Internet television over China's infrastructure, even during peak times."

"China represents the future of Internet television and we are committed to building that future together with partners like Hupo TV. They have the foresight to understand that you can't build and maintain a successful business model around online video if you haven't taken the steps to ensure the highest quality user experience," said Kelly C. Egan, Senior Vice President of Business Development at Swarmcast. "Our new operations in China represent our commitment to the Chinese market and continues our rapid growth and strengthens our overall value proposition."

Swarmcast's Autobahn Platform empowers content providers to build profitable businesses around high-quality online video. The Autobahn Platform delivers full screen, high quality video that sharpens to the best experience for each viewer, without buffering or stalling. The Autobahn Platform works seamlessly with existing CDNs, with ubiquitous rich media players, including Microsoft Silverlight and Adobe Flash, and with best-of-breed content management systems. Engaging global audiences for both live and on-demand content, Swarmcast is redefining what is possible for Internet video for the likes of Major League Baseball, and TV Tokyo.

For more information about the Autobahn Platform, please visit http://www.swarmcast.com.

Contact
Michelle Homes
LEWIS PR
415 992 4400
Swarmcast@LewisPR.com